A potential customer searches online for the service that you offer. She sees your website listed in the top ranking results, so she clicks. Greeted by fantastic photographs, welcoming written copy, and a clear picture of what it is you do, she starts to get excited! She clicks through your menu items one by one; About Us, FAQs, Contact, Services. Ah, services. That’s what I’m here for, she thinks. Prices, prices, how much is this going to cost me…
The short answer to whether or not you should list prices on your website is emphatically: Yes! But why?
Listing prices clearly makes the consumer’s job easier!
Now, you might be the type of consumer who doesn’t mind picking up the phone or shooting an email to find an answer to your question. Me? I hate phone calls, or emails that tend to end up in that abyss that is the spam folder. The website with no pricing outline listed may lose its chance at earning business from people like me, because we don’t want to invest unnecessary time collecting details. The more information that’s within reach on your website, the better.
Customers can quickly fade from interested to annoyed to apathetic if it’s not obvious whether a service fits their budget. Plus, it’s not worth their time to call or email you to ask about pricing, especially if they already have a list of alternative businesses with coordinating dollar sign rankings.
Yes, because it attributes value and shows confidence.
The audience visiting your website is already interested in your product or service. Part of your website’s job is to promote the value of what you offer. This means elaborating on your item/service, how it helps your customer solve a problem or fulfill a need, and giving it a monetary value. It also means knowing that you’re offering something awesome, and showcasing that confidence through a clear explanation of benefits.
By all means, talk up your product, highlight the perks of working with you, but make sure to emphasize that it’s worth the asking price.
Yes, because it makes your service attainable.
Your fancy website layout, stunning images, and classy copy may give the impression that your services are costly. Don’t lose sales because a client simply assumes he can’t afford you! I’d been putting off taking this really awesome business course that I found, because I thought I couldn’t afford it. Since I had heard talk but not seen a flat amount listed, I never knew that the course was well within my budget and was a seriously amazing offer.
Moral of the story? Don’t risk losing out on business simply because those important figures aren’t noted in plain sight.
So, do you feel awkward and exposed when listing your going rate online? Tell me about it!