Should I List Prices on my Website?

A potential customer searches online for the service that you offer. She sees your website listed in the top ranking results, so she clicks. Greeted by fantastic photographs, welcoming written copy, and a clear picture of what it is you do, she starts to get excited! She clicks through your menu items one by one; About Us, FAQs, Contact, Services. Ah, services. That’s what I’m here for, she thinks. Prices, prices, how much is this going to cost me…

The short answer to whether or not you should list prices on your website is emphatically: Yes! But why?

The short answer to whether or not you should list prices on your website is emphatically: Yes! But why? Price advice from WordsbyErynn

Listing prices clearly makes the consumer’s job easier!

Now, you might be the type of consumer who doesn’t mind picking up the phone or shooting an email to find an answer to your question. Me? I hate phone calls, or emails that tend to end up in that abyss that is the spam folder. The website with no pricing outline listed may lose its chance at earning business from people like me, because we don’t want to invest unnecessary time collecting details. The more information that’s within reach on your website, the better.

Customers can quickly fade from interested to annoyed to apathetic if it’s not obvious whether a service fits their budget. Plus, it’s not worth their time to call or email you to ask about pricing, especially if they already have a list of alternative businesses with coordinating dollar sign rankings.

 

Yes, because it attributes value and shows confidence.

The audience visiting your website is already interested in your product or service. Part of your website’s job is to promote the value of what you offer. This means elaborating on your item/service, how it helps your customer solve a problem or fulfill a need, and giving it a monetary value. It also means knowing that you’re offering something awesome, and showcasing that confidence through a clear explanation of benefits.

By all means, talk up your product, highlight the perks of working with you, but make sure to emphasize that it’s worth the asking price.

 

Yes, because it makes your service attainable.

Your fancy website layout, stunning images, and classy copy may give the impression that your services are costly. Don’t lose sales because a client simply assumes he can’t afford you! I’d been putting off taking this really awesome business course that I found, because I thought I couldn’t afford it. Since I had heard talk but not seen a flat amount listed, I never knew that the course was well within my budget and was a seriously amazing offer.

Moral of the story? Don’t risk losing out on business simply because those important figures aren’t noted in plain sight.

So, do you feel awkward and exposed when listing your going rate online? Tell me about it!

4 Reasons You Should Definitely Work for Free

Seasoned freelancers tend to give the advice that you should never EVER work for free. At first I thought, sure, they’re right. Who wants to do work that they won’t get paid for? Especially if it leads to word getting out that I’m cheap. But then I accidentally undercharged for my time, and I’m glad I did. Here are the 4 reasons why I recommend that you work for free (at least sometimes!).

Seasoned freelancers tend to give the advice that you should never EVER work for free. Here are the 4 reasons why I disagree. Freelance advice from WordsbyErynn

 

Number one: It kinda feels good to work for free

 

This is borderline selfish, but I like to help friends and family out to make myself feel good. I don’t see them as charity cases, I see them as people who have a need that I can fulfill, without cash exchanging hands.

I don’t necessarily spend hours upon extra hours sweating over a project, but if there’s time in my schedule, why not? In the end, the service or product you and I provide has the potential to positively affect lives. Why the heck would we hesitate to put it out there?

 

Number two: You’re expanding your portfolio

 

Another purely selfish reason I’ve worked for free or at a discount. I can always use more experience, the more diverse the better. Part of the reason why I used to attend any and all interviews extended. Even if I knew there was zero chance I’d realistically be offered the job.

I enjoy experiences, and I rank that 30 minute interview for a job I *know* I won’t land at the same value as a 30 minute resume review for a colleague. Truly, it’s why I left a structured, rule-driven job. I have the freedom to earn what I want and how I want. Therefore, I maintain the wiggle room to offer select services for free on occasion.

 

Number three: You’ll earn street cred

 

I’m no rapper, but a few important people know my name. My reputation for providing valuable content speaks for me. Partly because I have a handful of friends that I helped out before my business sprouted. Now I have regular clients that smother me with praise (it still shocks me every time!).

I don’t have a terribly long list of referrals asking for free services because of word of mouth. Plus, once I do a bit of work for free for clients, they tend to return for paid content later. Kind of like free samples at the grocery store, right?

 

Number four: You might save yourself from a negative review by tacking on freebies

 

We’ve all had a client that, for any number of reasons, simply isn’t happy. It could be that she didn’t read the contract thoroughly, if at all. Maybe I overlooked a significant detail in our communication. Maybe she’s hoping to get a fat discount! Either way, going above and beyond in this situation might lessen your monetary gain, but it could help prevent a stressful complaint situation.

Personally, I’m not so worried about negative reviews as my customers’ perceptions of me. I want to do everything in my power to make sure you’re satisfied with your content. Thus, I’ll willingly spend the extra two hours making edits and creating new templates so that your vision is fulfilled (and your stress is relieved!).

 

Word of caution though: Don’t go crazy!

Eventually, you will have to say no, or simply refrain from offering to work for free. Don’t feel guilty- this is your livelihood, after all. But definitely stay open to the possibility that a new and potentially challenging project could be amazing for improving your creative process. It could even inspire you to develop new products or tools, all thanks to a small initial investment of your time.